E-Commerce

stride-footwear.example

100% crawlable with fast CDN delivery, but missing shoe specs and contradictory return terms lose 24 points.

Points Earned
76
24 lost 0 blocked
100 assessed

30 AEO Readiness Checks Breakdown

Retrieval Eligibility & Access

30 earned / 30 possible
1.1

Indexability controls

Passed 6 / 6 pts

Clean indexing directives; no meta restrictions.

Evidence: HTTP 200 ยท meta robots: index, follow
1.2

Snippet restrictions

Passed 5 / 5 pts

Max-snippet and max-image-preview allow complete presentation.

Evidence: max-image-preview: large
1.3

Search-crawler access evidence

Passed 8 / 8 pts

All commercial search and AI crawlers fully permitted in robots.txt.

Evidence: robots.txt explicitly permits all search and AI agents
1.4

Raw/server-readable content

Passed 4 / 4 pts

Full product catalogue and product descriptions rendered in server HTML.

Evidence: All product cards and text present in raw HTML
1.5

Challenge interference

Passed 3 / 3 pts

No security challenges or interstitials.

Evidence: Direct 200 response
1.6

Internal discovery paths

Passed 2 / 2 pts

Clean breadcrumb navigation and product category internal links.

Evidence: BreadcrumbList markup and links present
1.7

Canonical identity consistency

Passed 2 / 2 pts

Canonical URL correctly specifies base category without trailing tracking parameters.

Evidence: Canonical tag matches category root

Buyer Information & Evidence Quality

15 earned / 30 possible
2.1

Task coverage

Partial 5 / 10 pts

Product listings lack direct answers to common buyer questions regarding sizing fit, heel-to-toe drop, and wet rock grip.

Evidence: General marketing copy present; technical runner specifications absent
2.2

Explicit facts

Partial 3 / 5 pts

Prices and sizes listed, but foam density, stack height, and outsole compound names are omitted.

Evidence: Price and shoe size numbers present; outsole compound omitted
2.3

First-party evidence

Partial 2 / 6 pts

Claims of 'ultra-durable Vibram outsole' lack wear-test data or lab testing evidence.

Evidence: Durability claims without mileage durability test data
2.4

Claim/support connection

Partial 2 / 4 pts

Comfort claims are unsubstantiated by runner review citations.

Evidence: 'Most comfortable ride' banner has no supporting survey citation
2.5

Freshness/version context

Partial 1 / 2 pts

Shoe model year/edition not explicitly clarified in product titles.

Evidence: Model name present without edition year (e.g. 'v4')
2.6

Useful structure

Partial 2 / 3 pts

Grid layout is visually appealing but lacks structured attribute comparison tables.

Evidence: Grid structure present; comparison table absent

Entity, Brand & Trust Consistency

12 earned / 20 possible
3.1

Identity clarity

Partial 4 / 5 pts

Brand name clear, but operating retail entity and customer service hours missing.

Evidence: Brand logo prominent; registered merchant entity missing
3.2

Cross-page consistency

Partial 3 / 5 pts

Return policy period on category page ('30-day trial') contradicts shipping policy page ('14-day unworn returns only').

Evidence: Banner states '30-day trail trial policy'; /returns policy states '14 days'
3.4

Expertise/accountability evidence

Partial 2 / 5 pts

Product recommendations are not authored or verified by certified podiatrists or experienced ultramarathon athletes.

Evidence: No certified athlete or footwear expert bylines
3.5

Provider/contact transparency

Partial 2 / 3 pts

Live chat available; direct phone support number missing.

Evidence: Live chat widget detected; no telephone number
3.6

Appropriate authorship/ownership

Partial 1 / 2 pts

Staff curation bylines absent on category collection page.

Evidence: No buyer or curation team attribution

Machine Comprehension

9 earned / 10 possible
4.1

Accurate machine-readable representation

Partial 2 / 3 pts

Product schema present for listings, but AggregateRating and returnPolicy sub-properties are omitted.

Evidence: Schema Product items lack AggregateRating and hasMerchantReturnPolicy
4.2

Document structure

Passed 2 / 2 pts

Semantic article tags for each product card.

Evidence: Clean semantic markup
4.3

Entity/value relationships

Passed 2 / 2 pts

Price, sizes, and stock availability clearly mapped to each shoe model.

Evidence: Price and size variants bound directly to SKU
4.4

Stable addressability

Passed 1 / 1 pts

Direct permalinks for each individual shoe model.

Evidence: Permalinks to product PDPs valid
4.5

Metadata consistency

Passed 1 / 1 pts

OpenGraph tags and metadata agree with on-page pricing.

Evidence: og:price:amount matches page
4.6

Local context

Passed 1 / 1 pts

Currency ($ USD) and shoe sizing standard (US Men / US Women) explicit.

Evidence: Currency and sizing standard clearly stated

Technical Delivery & Usability

10 earned / 10 possible
5.1

HTTP integrity

Passed 2 / 2 pts

HTTP 200 with gzip compression enabled.

Evidence: 200 OK, gzip
5.2

Origin response performance

Passed 2 / 2 pts

Edge CDN TTFB: 140 ms.

Evidence: TTFB: 140 ms
5.3

Rendered availability

Passed 2 / 2 pts

Instant visual render with optimized WebP images.

Evidence: LCP: 1.1 s
5.4

Mobile readability

Passed 1 / 1 pts

Flawless mobile layout and touch targets > 48 px.

Evidence: Mobile friendly
5.5

Interaction clarity

Passed 2 / 2 pts

Clear 'Add to Bag' and 'Select Size' actions.

Evidence: Interactive elements clear
5.6

Appropriate next-step path

Passed 1 / 1 pts

Fast checkout and size guide modal readily accessible.

Evidence: Clear purchase pathway

Why AEO Readiness Matters

94%
94% of B2B buyers use AI
of B2B buyers now use AI tools during their evaluation and buying process.
89%
89% of brands are invisible
of brands never surface when buyers ask unbranded, category-level questions in generative search engines.
1st Page
Zero-click decisions
AI answers synthesize the web directly in the summary, so only crawlable, structured facts make the cut.